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Last Post: 10/20/2016 1:39:01 PM - Followers: 8 - Board type: Free - Posts Today: 0, Inc. (LFLS), established in 1999, is a fast growing conforming and jumbo online mortgage loan originator providing consumers with excellent service, pricing and fast closing. is seeking an advertising and marketing bank partner for all state origination taking the brand national. has a defined plan to raise capital and soon intends to become a fully reporting company. has made press releases that WestPark Capital has been retained as our investment banker. and 321LEND [a robust technology lending platform] entered into an acquisition agreement so we can originate consumer direct & P2P lending to compete with Prosper and Lendingclub.



Investment Highlights

  • Seeking a Community Bank Partner for national mortgage loan origination.
    Pending acquisition of 321Lend Technology Lending Platform - Consumer Direct & P2P Lending


Business Model

Since its founding in 1993 working with union discount mortgages, has strategically avoided dangerous subprime mortgages, continues to provide clients excellent and honest service, and survived the 2009 housing market implosion with an untarnished reputation. Now, as the country’s real estate industry continues to make a strong recovery, Loans4Less is prepared to increase its market share in the vital sector.

In a preliminary step toward increasing its influence, company is moving towards acquiring proprietary consumer lending and peer-to-peer technology platform 321LEND, Inc., which Loans4Less plans to operate as a wholly owned subsidiary in order to build volume in both the mortgage and consumer loans markets while rapidly gaining market share. This acquisition, as well as the company’s pursuit of a strategic community bank partner to assist with increasing brand awareness and capital formation, is expected to put Loans4Less in a strong position to maximize shareholder value.

By avoiding a warehouse line of credit, not holding trust funds and never lending directly or servicing loans, Loans4Less is in a strategically sound position to grow without being exposed to many of the inherent risks of the lending industry. Look for the company to continue growing its influence through a combination of strategic partnerships, further acquisitions and leveraging the advertising potential of its highly attractive brand in the future, providing investors and shareholders with the potential to capitalize on strong returns moving forward.



As Loans4Less continues to ramp up its growth efforts, all signs are pointing towards strong market conditions, particularly in the real estate sector.

According to the National Association of Realtors, existing home sales jumped to their highest annual rate in 18 months earlier this year, and continued improvement could be in the cards. A report from IBISWorld recently predicted a substantial increase in the share of mortgage services conducted online over the coming years, as consumers continue to display a growing penchant for establishing services on the web.



Loans4Less’ directors have been elected to serve until the next annual meeting of the stockholders and until their respective successors have been elected and qualified or until death, resignation, removal or disqualification. The company's certificate of incorporation provides for the number of directors to serve on the board of directors which may be established, from time to time, by action of the board of directors or a majority of the shareholders. Vacancies on the Board are filled by a majority vote of the remaining directors on the board. The company's executive officers are appointed by and serve at the discretion of the board.

Steven M. Hershman serves as president, treasurer, CFO and Chairman of the board of the company and has devoted substantially all his efforts to the development of which serves as a mortgage broker primarily in the California residential mortgage place. A citizen of the United States and the UK, Hershman holds a California Real Estate Broker License and he started his career on the London Stock Exchange in 1977 becoming a member of The London Stock Exchange in 1981. Between 1982 and 1990 Mr. Hershman worked for Thomson McKinnon Securities, Inc. and Ladenburg, Thalmann Members of The New York Stock Exchange. In 1990 Hershman became a mortgage broker prior to forming Union Discount Mortgage, Inc. in April 1993.

Julia Leah Greenfield, Attorney-At-Law serves as secretary and a director of the company. Greenfield has been a practicing attorney since 1976 representing several major savings banks and mortgage lenders, specializing in mortgage banking laws with an emphasis on origination, servicing, secondary market whole-loan sales, securitization of prime and subprime residential mortgage loans, Truth-In-Lending and regulatory compliance under federal and state law. Greenfield is a member of the State Bar of Pennsylvania, State Bar of California and American Bar Association. Greenfield received her Juris Doctorate in May 1976 from Villanova University School of Law, Villanova, Pennsylvania, and her Bachelor of Arts (Phi Beta Kappa) in May, 1973 from the State University of New York at Binghamton, Binghamton, New York.

Daniela Haynie serves as a director of the company and an executive vice president underwriting manager and mortgage loan processor, assisting in the processing and closing of mortgage loan transactions. Haynie has worked with the company since October, 2001. From August, 1997 to October, 2001, Haynie served as a mortgage loan underwriter assisting brokers and various loan officers in processing and closing mortgage loan transactions for Crestwood Mortgage Company, Torrance, California, a company specializing in residential mortgage lending and brokerage. Haynie graduated from the University of Sao Judas Tadeu (Sao Paulo, Brazil) in 1995 and moved to the United States in March, 1996.

Marc C. Phelps, CPA serves as a director of the company. Phelps has been working in public accounting since 1982 assisting small businesses in the areas of taxation, setup and maintenance of accounting systems and business management. Since 1999, Phelps has also helped small businesses with the audit process both as the auditor and as a consultant assisting small companies to get ready for audits. Phelps is a Certified Public Accountant licensed to practice in the State of California. In 1999, he received a Bachelor of Science degree in Business Administration (Magna Cum Laude) from California State University Dominquez Hills.


210 Avenue I, Suite F
Redondo Beach, California 90277


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#311   LFLS .25/volume past few months ToyotaMR2s 10/20/16 01:39:01 PM
#310   Eyes on...anything to report? DollarKing 12/21/15 11:07:26 PM
#309   LFLS Sharpens Focus on Launch of National Mortgage QualityStocks 08/03/15 09:34:24 AM
#308   LFLS Bolsters Legal Team in Preparation of Launching QualityStocks 07/08/15 09:23:17 AM
#307   LFLS – Building a Nationwide Retail Mortgage & QualityStocks 06/11/15 11:03:40 AM
#306   LFLS Prepares for National Expansion with Strategic Acquisition Pending QualityStocks 06/03/15 08:41:06 AM
#305   LFLS Ramps Up National Expansion Efforts to Capitalize QualityStocks 05/27/15 05:53:55 PM
#304   LFLS Assembling Partnerships for Gaining Consumer Loan Market Share QualityStocks 05/20/15 12:53:08 PM
#303   LFLS – Focused on Becoming a National Loan QualityStocks 05/13/15 02:49:00 PM
#302   Business Model QualityStocks 05/11/15 12:40:37 PM
#301   Management Loans4Less’ directors have been elected to serve until QualityStocks 05/11/15 12:40:26 PM
#300   LFLS Prepares to Expand its Footprint in the QualityStocks 05/05/15 10:29:17 AM
#299   LFLS is “One to Watch” QualityStocks 04/27/15 03:10:38 PM
#298   321 Lend, Inc. is a development stage company, NewBroker1982 03/31/15 05:27:17 PM
#297   Un friggin do people still buy that TheProfit 01/21/14 05:06:57 PM
#296   Zoyes had a hell of a day OLI* ErnieBilco 01/21/14 05:04:39 PM
#295   SO awfull.. TheProfit 01/21/14 04:58:24 PM
#294   PnD Zoyes associated scam-o-rama ErnieBilco 01/21/14 04:05:31 PM
#293   TNLUF..say what? What's up there TheProfit 01/21/14 03:06:09 PM
#292   Too many other tickers in da pond to ErnieBilco 01/15/14 03:59:06 PM
#291   Yes, give it more time and it will TheProfit 01/15/14 10:28:52 AM
#290   This is just another ticker left for dead ErnieBilco 01/14/14 06:05:57 PM
#289   Just wait a few months and you shall TheProfit 01/14/14 02:42:28 PM
#288   I've never seen a QS ticker this high ErnieBilco 10/28/13 09:53:08 PM
#287   And it seems like people were scared off polkat 10/28/13 09:42:22 PM
#286   You are scaring people away with your over pumping! HeedTheChief 07/29/13 12:53:36 PM
#285   LFLS Continues to Grow with Nationally Expanding Housing Market QualityStocks 06/27/13 10:01:12 AM
#284   LFLS Ready for California’s Changing Housing Market QualityStocks 06/20/13 01:55:21 PM
#283   LFLS Expands with Growing Market QualityStocks 06/12/13 01:50:40 PM
#282   LFLS Interview Recap: CEO Hershman Discusses Current Position, QualityStocks 06/12/13 11:05:05 AM
#281   Timing is Perfect for LFLS QualityStocks 05/30/13 11:07:20 AM
#280   LFLS and the Growing Power of the Online Market QualityStocks 05/23/13 09:16:45 AM
#279   LFLS Featured in Exclusive CEOCFO Magazine Interview QualityStocks 05/15/13 09:57:13 AM
#278   LFLS Announces Financial Results for Q1 2013 QualityStocks 05/07/13 08:55:01 AM
#276   LFLS Offers an Important Home Buyer Starting Point QualityStocks 05/01/13 08:48:42 AM
#275   LFLS Well Prepared for Abundant Opportunities QualityStocks 04/23/13 01:35:46 PM
#274   LFLS Takes Advantage of Print Advertising to Drive QualityStocks 04/16/13 02:30:09 PM
#273   LFLS Recognized as a Top Residential Loan Originator QualityStocks 04/09/13 09:09:47 AM
#272   Nice move this week. Too bad it dffhogs 04/06/13 11:28:43 AM
#271   LFLS Reports Anticipation of Becoming Fully Reporting by 2014 QualityStocks 04/02/13 09:23:53 AM
#270   Why the Bubble Has Set the Stage for LFLS QualityStocks 03/28/13 02:46:23 PM
#269   LFLS Champions the Customer QualityStocks 03/25/13 11:14:40 AM
#268   LFLS Launches New Marketing Initiative to Reach a QualityStocks 03/18/13 09:30:50 AM
#267   LFLS and the Challenge of Going National QualityStocks 03/11/13 11:30:43 AM
#266   LFLS Reports Select Audited Financials 2012 QualityStocks 03/05/13 09:33:01 AM
#265   LFLS Anticipates Solid Growth as Housing Market Continues QualityStocks 02/28/13 10:50:22 AM
#264   LFLS Service Partners QualityStocks 02/20/13 01:50:35 PM
#263   LFLS Sits Comfortably Above the Fray QualityStocks 02/04/13 05:00:35 PM
#262   LFLS Engages KMJ Corbin to Audit Financials, Reports QualityStocks 01/28/13 09:51:20 AM