THE only LOYALTY & GIFT CARD APP
built FOR STORE OWNERS BY STORE OWNERS.
Dave Gasparine, like many franchise owners, was sick of the complications that came with marketing
his businesses. Frustration had swept over his peers, partners and 21 franchise team members: despite all the experience among them and all the marketing tools they tried, none had found a solution that actually worked. He turned problem into profit by creating Epoxy, a user-friendly smartphone app that merges restaurant marketing, customer loyalty and overall simplicity. "Business is a bucket and customers are the water that fills it. So many tools focus on adding hoses, but ignore any leaks the bucket might have,"
Gasparine begins. "Customer loyalty, the water already in the bucket, is the most important thing.
Epoxy is the glue that holds the bucket together." Speaking with a directed tone and a warm smile,Gasparine commands the presence of a driven entrepreneur.Holding an engineering degree and 10 years in the hotel industry, he develops his work to integrate his hospitality experience into the business world.The problem came with marketing."When you're a small business owner, managing marketing and PR is over your head," Gasparine said. "The stress of adopting so many programs into a restaurant was…an extra business on its own.There are so many different concepts, but no way to combine them all into one."Every restaurant owner he talked to was going through the same pains. "It added up to the marketing companies enjoying all the benefits and the owners gaining nothing," he said. Each marketing campaign held great potential, but shortcomings within each one led to failure. Gasparine created Epoxy to combine the best of every major restaurant marketing service. The tagline is spreading quickly: "All stuck together in one app." "Our vision for businesses is to create a system that owners can adopt with ease to alleviate the headaches of running a restaurant," Gasparine said."And for users, we've created a marketing platform that customers actually enjoy using and will recommend to others."The way Epoxy works is simple, providing simultaneous mutual benefit to restaurant owners and their customers.When a restaurant signs up, they offer an initial discount for customers, as well as a digital punch card as a loyalty incentive [i.e. buy 9 sandwiches and the 10th one is free].The restaurant in turn receives a QR code [the scannable squares for smartphones], whereby customers claim deals and 'punch' their digital cards. Customers find restaurants on Epoxy's search engine, neatly organized by category, location and service among other options.Restaurants each have their own page, containing essential information such as address, menu, phone number and pin, which owners can customize for exact location [i.e. exactly where you are in a shopping mall or busy intersection].
Once users pull up a discount, Epoxy turns the phone into a scanner, which scans the restaurant's QR code onsite.The roles are reversed intentionally: by holding onto one QR code, restaurants ensure that discounts can't be duplicated or sent to non-users. The process takes about 20 seconds per customer.
Epoxy's design team comes from Apple and Fandango, and built the app with business owners' need for ease in mind.Epoxy promotes restaurants through an enhanced word-of-mouth process. Users can send discount offers to friends.If those friends use the discount, the person who sent it receives an extra punch on their digital punch card."It works out for everyone," Gasparine said. "Customers get great deals and incentive to return, restaurants gain loyal customers, and Epoxy reaches more users, all through the same process."For restaurant owners, one of the app's most profound benefits is its data tracking. Every time a user sends or claims a deal, the data goes right to the restaurant.Owners can see how many customers have claimed deals, how often they return, how many times customers recommended the restaurant to others
and the frequency in which those recommendations turned into paying customer visits.Epoxy is free for users and $50/month for businesses to sign up, no contract necessary."Printing costs for paper punch cards alone is more than $50," Gasparine said. "Text services run more than $200 a month.This is going to save businesses a lot of money and even more headaches."
Epoxy is certainly headed in the right direction. Since its launch, the app now has more than 40,000 users … .
For more info about Epoxy, visit www.epoxyapp.com.
If you choose to have your app powered by Epoxy, you can expect our team of experts to handle the design, programming, hosting, staff training and tech & customer support. Sound like a lot?
That’s because it is! The Epoxy white label version is here to make your life easier and your business more effective.
TAKE ADVANTAGE OF OUR FEATURES MENU.
Every business has different needs and goals.
Epoxy lets you take your pick from a variety of features that will best serve your brand. We offer:
- Digital gift cards that can be sent and received instantly
Rewards programs customizable by points, money spent, memberships and more
Referral program that lets you narrow in on customers who actually patronize your business and reward people on an individual basis
Customer review feature that allows you to keep your reputation intact and engage with unhappy customers immediately
Whatever your business could possibly want – Epoxy’s got it.
6 Reasons Your Franchise Needs Epoxy
No more stamps, swipes or guesswork. We’ve cut out the cards and the information collecting to create 100% hassle-free communication for all of your franchisees at each location.
Customers do the work and Epoxy keeps track – and that makes everyone happy, including your franchisees.
Do you wonder how customers fill their loyalty cards so fast? Not anymore. Epoxy helps franchisees keep their employees honest with personal codes.
The app will identify who’s offering what rewards and when.
Unlike other services that allow customers to post negative reviews without you knowing, Epoxy alerts your franchisees about a bad rating before it goes live.
This way, they can address a customer’s concerns and make it up to them so it doesn’t become an issue. The result: a better reputation and more repeat business.
4. Less Stress
As a franchisor, having Epoxy means you won’t have to worry about:
- Training: There is no training time or learning curve involved. Once customers download Epoxy it does all the work so your franchisees can focus on customer satisfaction.
- Security: All of your customer’s information is securely stored and processed within the Epoxy app. That means franchisees don’t have to keep track of data once it’s acquired.
- Marketing: Customers create their own personal profiles, which are full of helpful demographic information for future marketing. Franchisees can also build a new customer base through Epoxy app referrals.
Allowing for more customization, Epoxy’s referral program lets you determine if the referral reward will be monetary or product-based.
For example, if you were a fast-casual restaurant franchise, you could give a customer $2 off their purchase or a FREE beverage.
Additionally, the reward for the person who did the referring can be different from the reward for the person who was referred.
The whole idea is to give franchisees more control and to make gaining repeat business easier.
How much do your franchisees spend each month printing loyalty cards, menus, and other promotional pieces?
Epoxy houses everything for them, allowing all your franchise locations to go green – effortlessly.
6. No Equipment
Unclutter your business model by eliminating the need for bulky machines.
The only hardware required will be the customer’s smartphone.
Your franchisees can go totally wireless – and they’ll thank you for it.
Here’s what you should take away from it all. Epoxy isn’t a way to discount your services; it’s a way to enhance the customer experience franchise-wide.
It’s a unified solution that lets your franchisees focus on their loyal customers in a more efficient, effective way.
The past is where you learn the lesson and the future is where you apply it. This is a mentality Epoxy has taken to heart. We’ve come a long way since the idea of the app came to fruition. It was about continuously pushing ourselves to be more innovative, more efficient and more desirable to businesses and users alike. That’s how we got to where we are today. We are pleased to announce that version 7.7 of the Epoxy app has officially been approved by Apple and Android.