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Electronic Cigarettes International Group Ltd. (ECIG)

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                                                                                    Electronic Cigarettes International Group, Ltd.



1. Victory ECIGs pursues multiple Acquisitions with convertible debt, Uplist to NASDAQ to raise funds to pay off acquisition                                          

2. Uplist fails because brands weren’t strong/ecig overpaid for the acquisitions
3. Default on debt simultaneous to out of date products not selling/being expensed as obsolete
4. Toxic debt converts/shorting drives price per share into the floor


1. Old leadership out, new leadership in promising to fix balance sheet
2. 15 for 1 RS, maintain 300 million AS
3. New financing pays off and restructures old debt – no longer toxic
4. Maintained major distribution partnership with Mansour
5. Q1 and Q2 2015 focused on restructuring balance sheet, cutting costs, merging the acquired companies together, and establishing a strategy moving forward
6. Q2 2015 conference call confirms goals for first half of year were accomplished and we have a new strategy moving forward

Opportunity Summary: ECIG is a major turnaround prospect since the addition of new key personnel and the successful implementation of major financial and operational restructing during the first half of 2015. Low market cap, high debt, and large revenue potential creates high risk, high reward opportunity. Recent developments show progress in key strategic areas and give cause for optimism. 

Corporate Website



 Dan O’Neill brings a wealth of global experience as a senior leader in consumer packaged goods to the newly created role at ECIG. Throughout his career he  has led  transformational growth and delivered superior financial performance in a range of geographies and complex business environments. Prior to joining ECIG, Dan was the President and Chief Executive Officer of Molson’s, one of the world’s largest beer companies. Before Molson’s, Dan was the Executive Vice President of H.J. Heinz, a President at the Campbell Soup Company, and Group Managing Director at S.C. Johnson, with leadership roles in North America, Europe, and Latin America. Dan began his career at Colgate Palmolive, following earning a Master’s degree in Business from Queen’s University and a Bachelor’s of Arts from Carleton University in Canada.
Bloomberg Profile Link
Phil brings more than 20 years of experience in financial markets, with particular depth in balance sheet structuring and cash flow management. Prior to joining ECIG, Phil worked with the Pinnacle Family Office, a Dallas-based family office investment fund which is an investor in ECIG. At Pinnacle Fund, Phil oversaw investments in both public and private companies. Prior to joining Pinnacle Fund, Mr. Anderson was the director of research at Siar Capital, a family office specializing in micro- and small-cap public and private investments. Prior to his time spent with Siar Capital, Phil performed sell-side research at C.E. Unterberg and Ladenburg Thalmann. Mr. Anderson holds a Bachelor of Science from Ithaca College and a Masters of Business Administration from Hofstra University.

Bloomberg Profile Link

Other Q2 2015 Personnel Additions:

27 years experience at SC Johnson as Director of Sales for major accounts such as Costco, Safeway, and Dollar General. According to CEO, these are accounts that ECIG is targeting. 
Experience also includes Customer Marketing Department working with cross functional groups to develop business plans across entire organization. Managed the following brands: Ziploc, Glade, Windex, Pledge, Scrubbing Bubbles, Drano, Shout, Raid, Off!, and more. 

LinkedIn Profile


Former Perdue Farms Director of IT. Perdue farms employees 10,000 people and has over $5 billion in revenue per year. Tasked with internal efficiencies and supporting online sales. IT and Operations executive with 20+ years of experience managing IT teams, providing vision, expertise and leadership for various industries, including Real Estate, Finance, Gas & Oil, Manufacturing and other enterprises. Effectively transformed IT and Operations departments, built teams and state-of-the-art facilities and IT environments for large and small organizations.

LinkedIn Profile


Gets credit for financial earning timely filing and cleanup. Tasked with improving cash flow management


Tasked with improving cash flow management and timely/accurate financial and accounting management


Tasked with "leading a review of the US market and bringing an analytical approach to the business, as well as strategic category learning." 


Approximately $50 million annual revenue from VIP, Vapestick, and FIN brands ** FUNDAMENTALS SHOULD TAKE HOLD AS TURNAROUND GETS NOTICED


First VIP Kiosk in USA opened in January 2016.

VIP Kiosk at the FlatIron Crossing Mall (Photo: Business Wire)


USA Stores which carry ECIG's FIN Brand include:

SHELL         AM/PM

UK Retailers Include:

SHELL           LONDIS

Over 100 kiosks throughout the UK and Ireland sell the VIP brand. During Q2 added additional kiosks in Spain and Nigeria. 


Process (Strategy)

* 6 pillars for the short term strategy moving forward have been determined as of Q2 2015 and are as follows:

1. E
stablish VIP as an international premium brand
2. Utilize FIN and Vapestick as traditional, mainstream retail brands
3. Expand into non-traditional channels
4. Strengthen organization talent pool
5. Be a low-cost provider

6. Improve working capital

New CEO Mission: "To deliver profitable growth to enhance shareholder value"
Differentiating approach: To target sales channels, not specific countries

Key quotes from Q2 2015 conference call:

1. "I have realized several of you are very disappointed I have not spoken sooner or flooded the market with all sorts of press releases. Very simply I was not ready and the company was not ready. I wanted to have visited and spoken personally to all our constituents, whether it be our suppliers, the management teams of each company, our customers and from these conversations and work sessions pull together in overall strategy that would successful guide the company to become the most profitable independent electronic cigarette company in the world, delivering profitable growth to enhance shareholder value." - Dan O'Neill, CEO

2. "In closing, I would like to advise everyone that conference calls and press releases will focus and be directed toward the six key strategic drivers. In some quarters, there will be advances in one area, while in the next quarter the focus may switch to another driver; but the goal will never alter to deliver profitable growth to enhance shareholder value...
I think the key focus from here on in, apart from the (quarterly) calls, will be strategic announcements. And if you see an announcement, just refer to those six pillars, the drivers and you will see how we are focused in that area." - Dan O'Neill, CEO 


Share Structure


Outstanding Shares (OS): 75,311,764 (as of May 11, 2016)
Authorized Shares   (AS): 300,000,000

AS OF 6/30/2015
Warrants: 285,953,833
Stock Options for Employees: 30,796,317
Fixed price Convertible Debt Shares: 37,682,111

"As of June 30, 2015, the Company has 300,000,000 common shares authorized of which 70,482,486 were issued and outstanding. The Company would need approximately 330,000,000 common shares to accommodate the exercise and conversion of all of the common stock options, warrants, convertible debt, and unvested restricted stock presently outstanding, and would not be able to accommodate all such exercise and conversion requests through the remaining unissued common shares. Accordingly, the Company could be required to settle a portion of its warrants and derivative liabilities in cash which requires that they continue to be classified as liabilities rather than equity instruments."

Benefical ownership (as of December 31, 2015)

 Number of
 Name of Beneficial Owner Position with Company Shares (1) Percentage (2)

 Shareholders Owning 5% or Greater:
 Man FinCo Limited Shareholder 23,692,257 (3) 30.01 %

 Directors and Executive Officers:
 Daniel J. O'Neill Chief Executive Officer and Chairman of Board 19,844,526 (4) 20.83 %
 James P. Geiskopf Director 542,857 (5) *
 Craig Colmar Director 322,857 (6) *
 David Karp Director 322,857 (7) *
 Philip Anderson Chief Financial Officer, Secretary and Treasurer 2,484,458 (8) 3.20 %

 All Directors and Executive Officers as a Group (5 Persons) 23,517,555 23.91 %


ECIG Market

The electronic cigarette industry is one of the fastest growing consumer goods categories worldwide. The category is only a few years old, but already exceeds $1 Billion dollars in sales with the largest market for electronic cigarettes being the United States.  99% of all e-cig consumers are cigarette smokers in search of a healthier alternative, or looking to be able to smoke in places where traditional cigarettes are not allowed. This is particularly attractive for the electronic cigarette segment as the tobacco market is $720 Billion in size, which provides a tremendous source of growth for electronic cigarettes.  The e-cig segment is still in the very formative stages, both in terms of product and market structure. The category is less than five years old and has been essentially doubling every year since inception. Importantly, less than 10% of all smokers have ever tried an e-cig, so over 90% of the opportunity is still in front of the industry. As a result, leading industry analysts predict that e-cigs will achieve from 15% to over 50% share of the broader tobacco market in the next decade.  Given the size of the tobacco Industry, this equates to a size of segment of e-cigs of between $110 Billion and $360 Billion over the next ten years.

Bonnie Herzog, from Wells Fargo Securities and one of the leading industry analysts predicts sales topping $10 billion by 2017. “The long-term growth trajectory of the category will be robust.  Use of electronic cigarettes could overtake consumption of traditional cigarettes within 10 years.” While difficult to predict, we think it is possible that consumption of e-cigarettes could outpace traditional cigarettes over the next decade, especially given the rapid pace of innovation and consumers' demand for reduced harm products," Herzog said.
Goldman Sachs’ Judy Hong describes e-cigarettes as basically all the good stuff about regular cigarettes but none of the bad, and Goldman has listed e-cigarettes as their number one extraordinary technology forcing businesses to adapt or die. "Imagine a product that is possibly >99% less harmful than cigarettes, delivers a similar user experience and offers a better economic bargain—this is the proposition of electronic cigarettes (e-cigs)."



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Current Price
Bid Ask Day's Range
ECIG News: Current Report Filing (8-k) 10/07/2016 12:31:31 PM
ECIG News: Statement of Changes in Beneficial Ownership (4) 10/04/2016 06:02:41 PM
ECIG News: Statement of Changes in Beneficial Ownership (4) 10/04/2016 05:31:22 PM
ECIG News: Statement of Changes in Beneficial Ownership (4) 10/04/2016 05:28:20 PM
ECIG News: Statement of Changes in Beneficial Ownership (4) 10/04/2016 04:31:00 PM
#84642  Sticky Note Q2 Conference Call Transcript 8/11/16 trding 08/11/16 11:04:41 PM
#84601  Sticky Note Electronic Cigarettes International Group Reports Second Quarter 2016 HighPeaks 08/11/16 04:08:20 PM
#84169  Sticky Note They could just raise the AS to 500M SeanBoy 07/15/16 03:52:12 PM
#83877  Sticky Note International Group Completes Financial Recapitalization Company Refinanced $94 CUIN2 07/08/16 09:55:50 AM
#85238   This machine smokes up to 10 cigarettes at MIKALJAMES 10/27/16 06:07:29 PM
#85237   Review Pro-vaping documentary 'A Billion Lives' makes a MIKALJAMES 10/27/16 06:04:35 PM
#85236   Another close above ma 50 :) tweezer tops also 2434nate 10/27/16 04:58:13 PM
#85235 MIKALJAMES 10/26/16 09:44:20 PM
#85234   Nice close today above ma50 :] 2434nate 10/26/16 04:04:04 PM
#85233   Opinion: e-cig fears smoulder, but who remembers hoverboards? MIKALJAMES 10/26/16 08:46:50 AM
#85232   Is Vaping Actually the Secret to Weight Control? MIKALJAMES 10/26/16 08:41:35 AM
#85231   Yes. The Brexit wont happen at least for Stockstuffer83 10/25/16 08:48:30 PM
#85230   Yes. The Brexit wont happen at least for Stockstuffer83 10/25/16 08:48:23 PM
#85229   Yes. The Brexit wont happen at least for Stockstuffer83 10/25/16 08:46:57 PM
#85228   Massey paper reviews vaping as obesity aid MIKALJAMES 10/25/16 06:15:39 PM
#85227   A BAT deal with Reynolds adds to Big MIKALJAMES 10/25/16 06:07:37 PM
#85226   Shares to Watch: Indicator Update on Victory Electronic MIKALJAMES 10/25/16 06:05:36 PM
#85225   Massive Tobacco Merger Paves Way For New E-Cigarette Technologies MIKALJAMES 10/24/16 06:02:22 PM
#85224   Will these rules still apply to the UK rubadubdub 10/21/16 08:23:32 PM
#85223   $47B offer could lead to world's biggest tobacco company MIKALJAMES 10/21/16 04:20:51 PM
#85222   ARTICLE 20 TPD: Stockstuffer83 10/21/16 12:14:22 PM
#85221   Sweet! MIKALJAMES 10/21/16 12:02:48 PM
#85220   Another E-liquid vapor line added to the VIP Stockstuffer83 10/21/16 11:41:37 AM
#85219 MIKALJAMES 10/20/16 03:34:08 PM
#85218   Haha. It is true. I'm not sure too Big_Mike 10/20/16 02:43:48 PM
#85217   Good call! Oh wait, that big drop rubadubdub 10/20/16 02:21:33 PM
#85216   I anticipate one more drop to form a Big_Mike 10/20/16 01:15:45 PM
#85215   THX for the Breakdown! MIKALJAMES 10/19/16 02:53:17 PM
#85214   The Company had 175 privately owned stores so Stockstuffer83 10/19/16 02:51:20 PM
#85213 MIKALJAMES 10/19/16 10:36:35 AM
#85212   Let the party begin! Our Vaper Expo blog MIKALJAMES 10/19/16 08:47:15 AM
#85211   Nother store: MIKALJAMES 10/18/16 02:48:09 PM
#85210   A Billion Lives Update: MIKALJAMES 10/18/16 10:00:54 AM
#85209   I counted 100 locations between Kiosk,Franchise,Lounges and locations MIKALJAMES 10/18/16 09:34:14 AM
#85208   How many Kiosks in operation? erdocretire 10/17/16 10:55:42 PM
#85207   Another Kiosk: MIKALJAMES 10/17/16 03:09:59 PM
#85206 MIKALJAMES 10/17/16 12:52:56 PM
#85205   Bid creeping up all morning. Mm gonna get 2434nate 10/14/16 11:45:33 AM
#85204   Lol CUIN2 10/13/16 07:24:05 PM
#85203   Hey, all we simply need is 8 more ChuckBits 10/13/16 06:42:01 PM
#85202   Be still my eyes, 39% green on an md3423 10/13/16 05:24:24 PM
#85201   Lol CUIN2 10/13/16 04:18:46 PM
#85200   Patience is the key Big_scoop5 10/13/16 04:14:54 PM
#85199   How about some buyer impatience! erdocretire 10/13/16 02:52:52 PM
#85198   Without another RS, I'd say the range stated md3423 10/13/16 12:41:25 PM
#85197   It has to reverse its downtrend first 2434nate 10/13/16 11:51:45 AM
#85196   :) 2434nate 10/13/16 11:48:45 AM
#85195   Not sure, but it will happen. CUIN2 10/13/16 11:26:47 AM
#85194   When do you guys anticipate us reaching the CCVAPES 10/13/16 11:25:21 AM
#85193   Surrey Kiosk: MIKALJAMES 10/13/16 09:10:28 AM
#85192   Public Health England Speak Out MIKALJAMES 10/11/16 09:24:29 AM
#85191   Regardless, it sounds like location, location, location was CUIN2 10/10/16 06:17:03 PM
#85190   I sent to Dan.....Sure looks Like VIP Branding! MIKALJAMES 10/10/16 06:12:07 PM
#85189   That store isn't affiliated with ECIG. If it yeag1717 10/10/16 06:10:49 PM