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DraftDay Fantasy Sports DDAY formerly known as Viggle - VGGL

A deal to sell daily fantasy sports site DraftDay is finally complete, with Sportech PLC and Viggle Inc. taking over the DFS platform.

The details of the DraftDay deal

A planned deal for Sportech to acquire DraftDay from MGT Capital Investments had been in the works since at least June, when the principles talked about the potential transaction. But it took nearly three months for the sale to become a reality, and it came in a different form than originally announced.

This is the second time DraftDay has been sold since its launch in 2011.

The deal forms a new company: DraftDay Gaming Group, Inc. It will continue to exist as a site that players can use directly for DFS, but it is likely that the new venture will try to leverage DraftDay more as a business-to-business product. From the press release:

DraftDay will be the differentiated platform in the industry, having a leadership team highly experienced in B2B aggregated network operations and regulated gaming markets.

Other details from the press release on the deal:

  • The breakdown of the ownership group: Viggle owns 44%, Sportech owns 35%, MGT owns 10%, with “employees and other shareholders owning the balance,” according to the presser.
    Rich Roberts, current President of Sportech Digital, will serve as DraftDay CEO. Sportech’s Nic Sulsky will be president. Viggle CFO John Small will take over that same role at DraftDay.
    MGT received “approximately $5 million in total consideration” in the transaction.

How DraftDay fits with Viggle

Previously, Sportech had been the driving force behind the deal, it had appeared, and it still maintains a major role in the new company. But it’s interesting to note that Viggle, which had not been a part of the originally announced deal, now owns the largest piece of DraftDay.

Viggle describes itself as “an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music.”

Viggle is already acquainted somewhat with the fantasy industry, as it also has a pair of freeplay sports games that allow players to earn rewards — MyGuy and Viggle Football. The former is a fantasy-style game, while the latter is more of a prediction-based game. DraftDay will be Viggle’s first foray into real-money fantasy, however.

Viggle also notes that it has an “average monthly total reach of 23.6 million for the three months ended June 30, 2015, including nearly 10 million Viggle registered users.” Without knowing more details about DraftDay’s plans, it would appear that Viggle has designs on converting some of those users to the DraftDay platform.

How successful that might be is an open question, although freeplay or social casino/poker operators making the transition to real-money games have met with difficulties; see the case of Zynga Poker, which unsuccessfully tried to move to a real-money product in the U.K.

Sportech’s role

While Viggle had not been a part of the real-money gaming industry previously, that’s where Sportech’s expertise will undoubtedly come in.

Sportech, a company based in the U.K., already provides pool betting systems and technologies, operates sports bar and wagering venues under licenses, and according to its website, it processes “over $13 billion bets annually.” Sportech does operate in the U.S., providing horse-racing betting “equipment, services and software” in a number of states, as well as operating racebook services for Connecticut’s Mohegan Sun tribe.

“We are delighted to have expanded our product portfolio in the U.S. into the rapidly growing daily fantasy sports sector, in association with industry partners Viggle and MGT,” Ian Penrose, Chief Executive of Sportech said in a separate press release.

The bottom line: Sportech has the resources and knowhow to leverage DraftDay as a B2B product in some jurisdictions.

Definitely a different business model

No matter how you slice it, DraftDay does not appear to have plans on competing to be in the upper echelon of the daily fantasy sports industry with the likes of FanDuel and DraftKings, which would be a lofty goal for any second-tier operator not named Amaya, Yahoo or CBS. That was made clear in an article at EGR North America (paywall), with Penrose saying as much.

Focusing on the B2B side of the DFS industry, which is still a largely untapped market, appears to be where the future of DraftDay lies.




Player Liquidity

DraftDay Gaming has the player liquidity you need to get started in the daily fantasy sports industry. We have a full group of active players participating in our games, and provide you with the resources to acquire new customers with fantastic promotions and incentives. With DraftDay Gaming you can rest assured that all of your new player acquisitions will have more than enough action to stay active! Learn more.


Innovative Games

DraftDay Gaming offers the most innovative games in the industry. We have many game types to ensure your players will always have a contest to play. From our robust salary cap game offerings to our extremely unique Rapid Fire contests and live snake drafts we have you covered! Take all of our games for a test drive now! Click here.


Cross Platform Ready

DraftDay Gaming has everything covered. No matter how new players access your site they will be able to play ALL of our games! One of the largest struggles with daily fantasy sites is the cross platform accessibility. DraftDay Gaming works on most devices from personal computers to iPhones. We are also working on new apps which will be hitting the market soon. Learn more.

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It’s one of those sites that you are going to stick with because you love the process. You play better on sites that you can get into a rhythm with, and it’s super easy to join contests after you draft your team.

It’s not glitchy, this site is super clean and fast! It takes way less time to enter contests versus the competitors.

The live scoring is by far the BEST. It’s a great site.

naapstermaan, Professional DFS player

The customer interface is outstanding for both the full site and the mobile site. Each day I am able to do my research offline, quickly enter my lineups and then adjust as needed via the mobile site. In addition, their customer service is outstanding.

I also love their willingness to continue to be innovative with their game offerings & customer retention programs. It has quickly become my site of choice within the industry!

bsell25, Daily Fantasy Player

There is simply no comparison when it comes to functionality. From opening an account to drafting your first team, the entire process is intuitive and user-friendly.

My favorite features are the multi-lineup edit tool, which allows me to seamlessly manage multiple rosters, and the live scoring screen, which allows me to follow all the action without ever leaving the site.

CrazyGabey, Fantasy Writer - Player
Copyright © 2015 - All Right Reserved - DraftDay Gaming Group, Inc.

October 9, 2015

CT venues taking fantasy football bets


You no longer have to go online or to a crowded American Legion Hall to pick your fantasy football teams with a dozen friends. You can head out to 14 venues throughout Connecticut to get your fantasy fix.

DraftDay Gaming Group has entered into a partnership with Sportech Venues, Inc. to start offering daily fantasy sports betting. DraftDay is a competitor to FanDuel and DraftKings, which are under increasing scrutiny for their business practices.

British online gambling operator Sportech, which runs a network of horse and greyhound-racing parlors across Connecticut, has a minority stake in pay-for-play fantasy sports website

Sportech Venues' locations, branded as "Winners," range from local betting parlors to a 50,000 square foot flagship venue, Bobby V's Restaurant and Sports Bar (located adjacent to Bradley International Airport), the next generation in premier sports entertainment and wagering venues. Sportech's second Bobby V's flagship Sports Bar & Restaurant with wagering will open in Stamford, CT.

As previously reported at, Sportech and New York-based Viggle Inc., which operates a television loyalty program and also launched a fantasy sports app several years ago, said together they paid a total of $5 million to DraftDay's owner, New York-based MGT Capital Investments Inc.

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#407   FNCX filing out. Great Job by Management. It ash111 11/30/16 06:57:21 AM
#406   Viggle Inc. (FNCX) to Release Earnings on Tuesday http://www.webbreakingn ash111 11/18/16 09:30:04 AM
#405   Insane 1m float.was trading over $80 2 years ash111 11/17/16 05:40:07 AM
#404   I see. bingo ash111 11/16/16 04:31:24 PM
#403   This week will be very esplosive for FNCX mrchinainvestment 11/13/16 12:07:35 PM
#402   $6.83 today ~ WarChest 09/20/16 01:32:28 PM
#401   $6.48 WarChest 09/20/16 12:48:41 PM
#400   $6.28 ~~ energizer bunny WarChest 09/20/16 12:46:01 PM
#399   $5.65 now WarChest 09/20/16 12:36:35 PM
#398   going nuts !!! WarChest 09/20/16 09:38:13 AM
#397   Reverse Spilt to reach NAZ compliance . . x1power 09/16/16 12:09:59 PM
#396   I am not a great chartist, just rough x1power 09/09/16 02:36:18 PM
#395   I hold some, the X formation has been stocktrademan 09/08/16 11:06:31 AM
#394   I hold some, the X formation has been x1power 09/08/16 10:52:30 AM
#393   FNCX bullish 0.3000 stocktrademan 08/18/16 09:55:17 AM
#392   No news from company is either good or x1power 08/16/16 12:18:44 PM
#391   Did everyone abandon this ship? Sixth Cents 08/16/16 09:19:11 AM
#390   Thoughts for today, anyone? maria17 08/12/16 07:46:13 AM
#389   Creepings good! Stable rise. maria17 08/11/16 04:33:34 PM
#388   Creeping up to the 52 week high... Liquid_Bull 08/11/16 01:08:09 PM
#387   MGT already announced it will be cracking all x1power 06/28/16 04:27:52 PM
#386   There is no way that MGT will sell louisgeorge 06/23/16 01:24:35 PM
#385   Thanks for the clarification. Apologies for passing along nightowwl 06/23/16 12:00:35 AM
#384   FNCX: New SEC Filings by Robert Sillerman EvenTurdsHaveLegs 06/22/16 05:20:38 PM
#383   $MGT has about $1 million cash coming July traderinvestor 06/19/16 11:25:10 PM
#382   On June 14, 2016 (the “ Effective Date duelittle2 06/19/16 10:06:28 PM
#381   On my portfolio from Monday.. The most rich Lucathewolf 06/19/16 05:14:38 AM
#380   N.Y.S legislation just passed a bill to legalize maria17 06/18/16 10:15:47 AM
#379   FNCX: New SEC Filings by Robert Sillerman nightowwl 06/16/16 05:00:28 PM
#378   DDAY IS NOW FNCX...MORE TO COME SHEEPWOLF 06/13/16 11:39:12 PM
#377   DDAY FanDuel and DraftKings in merger talks protagonist12 06/13/16 03:38:12 PM
#376   The Company changed its corporate name to “Function(x) Liquid_Bull 06/13/16 02:50:52 PM
#375   You think new head of MGT had no x1power 06/12/16 11:11:51 AM
#374   Reverse then dump by mgt and lendors. GL. Imo CondorTrades 06/04/16 10:17:51 PM
#373   DDAY bullish 0.325 stocktrademan 06/04/16 08:36:15 PM
#372   No idea. It's approved. Can happen any Full Contact Yoga 05/31/16 01:13:40 PM
#371   When do you guys think its coming???? louisgeorge 05/31/16 12:56:21 PM
#370   It's a death blow for every OTC stock... Full Contact Yoga 05/29/16 02:12:07 PM
#369   Will a reverse split be bad for this louisgeorge 05/26/16 02:39:05 PM
#368   DDAy reverse split soon protagonist12 05/26/16 08:21:01 AM
#367   And you know they will make money on this! togmaster 05/25/16 11:08:18 PM
#366   $DDAY 6 months chart for review $Pistol Pete$ 05/24/16 02:59:31 PM
#365   If it was that easy to pick stocks Burnt before 05/23/16 11:05:03 PM
#364   Watching for volume Tommarow stock1ace1 05/23/16 10:28:07 PM
#363   This is outrageous, we should be over $1 caseyryan1986 05/23/16 10:14:38 PM
#362   But they are not going to sell them louisgeorge 05/23/16 09:05:40 PM
#361   Yes and in their 10Q filed today they jgusciora 05/23/16 03:42:25 PM
#360   MGT has 3000000 shares in this! louisgeorge 05/23/16 01:06:11 PM
#359   Moving on light volume !! stock1ace1 05/23/16 11:11:20 AM
#358   Green ;) stock1ace1 05/23/16 11:10:37 AM