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DraftDay Fantasy Sports DDAY formerly known as Viggle - VGGL

A deal to sell daily fantasy sports site DraftDay is finally complete, with Sportech PLC and Viggle Inc. taking over the DFS platform.

The details of the DraftDay deal

A planned deal for Sportech to acquire DraftDay from MGT Capital Investments had been in the works since at least June, when the principles talked about the potential transaction. But it took nearly three months for the sale to become a reality, and it came in a different form than originally announced.

This is the second time DraftDay has been sold since its launch in 2011.

The deal forms a new company: DraftDay Gaming Group, Inc. It will continue to exist as a site that players can use directly for DFS, but it is likely that the new venture will try to leverage DraftDay more as a business-to-business product. From the press release:

DraftDay will be the differentiated platform in the industry, having a leadership team highly experienced in B2B aggregated network operations and regulated gaming markets.

Other details from the press release on the deal:

  • The breakdown of the ownership group: Viggle owns 44%, Sportech owns 35%, MGT owns 10%, with “employees and other shareholders owning the balance,” according to the presser.
    Rich Roberts, current President of Sportech Digital, will serve as DraftDay CEO. Sportech’s Nic Sulsky will be president. Viggle CFO John Small will take over that same role at DraftDay.
    MGT received “approximately $5 million in total consideration” in the transaction.

How DraftDay fits with Viggle

Previously, Sportech had been the driving force behind the deal, it had appeared, and it still maintains a major role in the new company. But it’s interesting to note that Viggle, which had not been a part of the originally announced deal, now owns the largest piece of DraftDay.

Viggle describes itself as “an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music.”

Viggle is already acquainted somewhat with the fantasy industry, as it also has a pair of freeplay sports games that allow players to earn rewards — MyGuy and Viggle Football. The former is a fantasy-style game, while the latter is more of a prediction-based game. DraftDay will be Viggle’s first foray into real-money fantasy, however.

Viggle also notes that it has an “average monthly total reach of 23.6 million for the three months ended June 30, 2015, including nearly 10 million Viggle registered users.” Without knowing more details about DraftDay’s plans, it would appear that Viggle has designs on converting some of those users to the DraftDay platform.

How successful that might be is an open question, although freeplay or social casino/poker operators making the transition to real-money games have met with difficulties; see the case of Zynga Poker, which unsuccessfully tried to move to a real-money product in the U.K.

Sportech’s role

While Viggle had not been a part of the real-money gaming industry previously, that’s where Sportech’s expertise will undoubtedly come in.

Sportech, a company based in the U.K., already provides pool betting systems and technologies, operates sports bar and wagering venues under licenses, and according to its website, it processes “over $13 billion bets annually.” Sportech does operate in the U.S., providing horse-racing betting “equipment, services and software” in a number of states, as well as operating racebook services for Connecticut’s Mohegan Sun tribe.

“We are delighted to have expanded our product portfolio in the U.S. into the rapidly growing daily fantasy sports sector, in association with industry partners Viggle and MGT,” Ian Penrose, Chief Executive of Sportech said in a separate press release.

The bottom line: Sportech has the resources and knowhow to leverage DraftDay as a B2B product in some jurisdictions.

Definitely a different business model

No matter how you slice it, DraftDay does not appear to have plans on competing to be in the upper echelon of the daily fantasy sports industry with the likes of FanDuel and DraftKings, which would be a lofty goal for any second-tier operator not named Amaya, Yahoo or CBS. That was made clear in an article at EGR North America (paywall), with Penrose saying as much.

Focusing on the B2B side of the DFS industry, which is still a largely untapped market, appears to be where the future of DraftDay lies.




Player Liquidity

DraftDay Gaming has the player liquidity you need to get started in the daily fantasy sports industry. We have a full group of active players participating in our games, and provide you with the resources to acquire new customers with fantastic promotions and incentives. With DraftDay Gaming you can rest assured that all of your new player acquisitions will have more than enough action to stay active! Learn more.


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DraftDay Gaming offers the most innovative games in the industry. We have many game types to ensure your players will always have a contest to play. From our robust salary cap game offerings to our extremely unique Rapid Fire contests and live snake drafts we have you covered! Take all of our games for a test drive now! Click here.


Cross Platform Ready

DraftDay Gaming has everything covered. No matter how new players access your site they will be able to play ALL of our games! One of the largest struggles with daily fantasy sites is the cross platform accessibility. DraftDay Gaming works on most devices from personal computers to iPhones. We are also working on new apps which will be hitting the market soon. Learn more.

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It’s one of those sites that you are going to stick with because you love the process. You play better on sites that you can get into a rhythm with, and it’s super easy to join contests after you draft your team.

It’s not glitchy, this site is super clean and fast! It takes way less time to enter contests versus the competitors.

The live scoring is by far the BEST. It’s a great site.

naapstermaan, Professional DFS player

The customer interface is outstanding for both the full site and the mobile site. Each day I am able to do my research offline, quickly enter my lineups and then adjust as needed via the mobile site. In addition, their customer service is outstanding.

I also love their willingness to continue to be innovative with their game offerings & customer retention programs. It has quickly become my site of choice within the industry!

bsell25, Daily Fantasy Player

There is simply no comparison when it comes to functionality. From opening an account to drafting your first team, the entire process is intuitive and user-friendly.

My favorite features are the multi-lineup edit tool, which allows me to seamlessly manage multiple rosters, and the live scoring screen, which allows me to follow all the action without ever leaving the site.

CrazyGabey, Fantasy Writer - Player
Copyright © 2015 - All Right Reserved - DraftDay Gaming Group, Inc.

October 9, 2015

CT venues taking fantasy football bets


You no longer have to go online or to a crowded American Legion Hall to pick your fantasy football teams with a dozen friends. You can head out to 14 venues throughout Connecticut to get your fantasy fix.

DraftDay Gaming Group has entered into a partnership with Sportech Venues, Inc. to start offering daily fantasy sports betting. DraftDay is a competitor to FanDuel and DraftKings, which are under increasing scrutiny for their business practices.

British online gambling operator Sportech, which runs a network of horse and greyhound-racing parlors across Connecticut, has a minority stake in pay-for-play fantasy sports website

Sportech Venues' locations, branded as "Winners," range from local betting parlors to a 50,000 square foot flagship venue, Bobby V's Restaurant and Sports Bar (located adjacent to Bradley International Airport), the next generation in premier sports entertainment and wagering venues. Sportech's second Bobby V's flagship Sports Bar & Restaurant with wagering will open in Stamford, CT.

As previously reported at, Sportech and New York-based Viggle Inc., which operates a television loyalty program and also launched a fantasy sports app several years ago, said together they paid a total of $5 million to DraftDay's owner, New York-based MGT Capital Investments Inc.

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Current Price
Bid Ask Day's Range
FNCX News: Amended Statement of Beneficial Ownership (sc 13d/a) 03/13/2017 06:02:22 AM
FNCX News: Function(x) to Acquire BumpClick 03/08/2017 08:30:00 AM
FNCX News: Current Report Filing (8-k) 03/08/2017 08:29:34 AM
FNCX News: Amended Statement of Changes in Beneficial Ownership (4/a) 03/02/2017 06:16:55 PM
FNCX News: Statement of Changes in Beneficial Ownership (4) 03/02/2017 05:40:13 PM
#509   Hey, Corey, so did we just close this? Gamblingmommy 03/18/17 11:04:02 AM
#508   it can easily pop back to 2 bucks NYCJR 03/15/17 08:04:45 PM
#507   Yeah bluddy Crazy what Job shorters did here,was europtiger 03/15/17 11:07:42 AM
#506   Naked shorts are killing this.. once it's over CoreyLavish 03/14/17 02:07:51 PM
#505   I really dont get it... what about the europtiger 03/13/17 10:37:10 AM
#504   I say Break out this week ;) europtiger 03/13/17 10:14:07 AM
#503   Looking good in super Little volume Lets see europtiger 03/13/17 09:37:15 AM
#502   I am just skiing,so will See soon ;) europtiger 03/13/17 09:08:29 AM
#501   Hey Euro...missed it. On the road now...busy Lone Wolf 03/13/17 09:05:32 AM
#500   Lets see,i Hope so ;-) europtiger 03/13/17 08:46:23 AM
#499   Looks like Details for the Deal europtiger 03/13/17 08:45:57 AM
#498   Good Morning lw! How do. you read the news? europtiger 03/13/17 08:10:26 AM
#497   Sitting and waiting. Right where the bounce Lone Wolf 03/10/17 04:47:35 PM
#496   $0.79 buy is a good buy imo Moe Mentum 03/10/17 12:47:24 PM
#495   Got me some more 0,79 here Would be ready... europtiger 03/10/17 11:10:53 AM
#494   I am thinking to bring a 1 Milli europtiger 03/09/17 11:50:54 AM
#493   They didn't like a recent offering. I Lone Wolf 03/09/17 11:43:29 AM
#492   I really just dont get all the selling... europtiger 03/09/17 11:00:47 AM
#491   Yup. This company isn't going anywhere. Lone Wolf 03/09/17 10:00:43 AM
#490   Crazy how much selling we have... u still europtiger 03/09/17 09:52:57 AM
#489   This got shorted like Crazy yesterday!! More then curious europtiger 03/09/17 05:21:23 AM
#488   $10m cash and $15m in stock only makes EvenTurdsHaveLegs 03/08/17 11:56:29 PM
#487   question for longtime followers,please.Where will the $10 million novicetrader 03/08/17 10:19:15 PM
#486   Shorts have gone after this one with a Lone Wolf 03/08/17 01:45:38 PM
#485   I'm out stocky101 03/08/17 10:16:13 AM
#484   Now the bids are building... gonna be stocky101 03/08/17 10:05:08 AM
#483   Needs volume stocky101 03/08/17 10:01:31 AM
#482   Let's hit the $1.50 level today stocky101 03/08/17 09:46:36 AM
#481   2/3 of OS traded!!! I am of The europtiger 03/08/17 09:44:20 AM
#480   Trying their best to keep it down, going Jethrobodean 03/08/17 09:41:46 AM
#479   50k Blocks at every tick on The ASK europtiger 03/08/17 09:39:09 AM
#478   Voluuuume!!! europtiger 03/08/17 09:31:18 AM
#477   Great news. What about the public offering Moto260 03/08/17 09:20:39 AM
#476   Same here... I bought a few allready But europtiger 03/08/17 09:08:12 AM
#475   Very happy they're suppressing pps here. Helps Lone Wolf 03/08/17 08:58:40 AM
#474   Just bought in... This Could get Really tasty europtiger 03/08/17 08:54:14 AM
#473   Look at them load the ask here. Lone Wolf 03/08/17 08:52:26 AM
#472   Yup. Loading anything I can under a Lone Wolf 03/08/17 08:49:19 AM
#471   OS 4 Milli And float only 1 Milli!!! europtiger 03/08/17 08:46:45 AM
#470   Those shorts are a dastardly bunch. Watched Lone Wolf 03/08/17 08:44:36 AM
#469   Nice news @$1 P/m stock1ace1 03/08/17 08:42:36 AM
#468   Did Not hold here... But Hey,maybe still a europtiger 03/08/17 08:42:30 AM
#467   Shorts in trouble today Europ. You know Lone Wolf 03/08/17 08:37:40 AM
#466   Now this is gonna squeeze tons of shorts Lone Wolf 03/08/17 08:34:54 AM
#465   EvenTurdsHaveLegs....... what showed up? obco 03/03/17 12:13:42 AM
#464   EvenTurdsHaveLegs....... what showed up? obco 03/03/17 12:13:32 AM
#463   Someone dug it up on the Twits site. EvenTurdsHaveLegs 03/02/17 05:47:57 PM
#462   Showed up yesterday on the Failure to Deliver EvenTurdsHaveLegs 03/02/17 05:46:47 PM
#461   Why is this still dropping? joe55555 03/02/17 10:32:43 AM
#460   It will backtest the trading range that was EvenTurdsHaveLegs 02/27/17 06:50:06 PM