Clearly: A Canadian Success Story
Water has always loomed large in the collective Canadian psyche. Perhaps it's because we have so much of it. Or because so much of our history has been defined in relation to it. Or maybe it's just the simple fact that for the better part of each calendar year, we get rained, hailed, snowed, sleeted, misted and/or fogged on.
Whatever the case, in 1988, this quirky Canadian passion for water fuelled the humble origins of the Clearly Canadian Beverage Corporation. Based in Vernon, British Columbia, this spirited little start-up introduced a line of sparkling flavoured waters that helped usher in a whole new era in beverages - blazing the trail for what is now known as the Alternative Beverage category, a category currently estimated at $14-billion within North America alone.
Over the years, Clearly Canadian has earned a reputation for innovative sparkling water and packaging, holding its own in an ever increasingly competitive landscape.
The year 2006 has been hailed The Renaissance of Clearly Canadian. With an extensive re-launch of its core brand of sparkling flavoured waters, greater distribution, exciting new products, a humanitarian partnership with the Global Water initiative and a strong new management team, Clearly Canadian is poised to re-establish a strong position within the Alternative Beverage market.
CCBEF is a leading producer of premium beverages, including Clearly Canadian Sparkling Flavored Waters and three enhanced non-carbonated waters: dailyVitamin, dailyEnergy and dailyHydration, which are distributed in the United States, Canada, the Caribbean, Korea, Indonesia, and other countries.
The Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Its products are considered “new age” beverages, a category which became identifiable in the mid-1980s. New age beverages are distinguishable from traditional soft drinks in that they generally contain natural ingredients, less sugar, and less or no carbonation. Clearly Canadian's sparkling waters boast of all-natural flavors and no preservatives in keeping with healthier diet trends without sacrificing the same great taste experience that Clearly Canadian consumers have come to expect.
CCBEF has three wholly-owned subsidiaries: CC Beverage (U.S.) Corporation; Clearly Canadian Beverage (International) Corporation; and Blue Mountain Springs Ltd.
Global Water Initiative
CCBEF has partnered with Global Water to provide funding for two projects in Central America. The first project commenced in August 2006 in the small Guatemalan village of Cotzol, home to almost 500 people. The second project is set to take place in a village located in the Nicaraguan highlands. This village requires a combination water supply, sanitation facility and tree planting focus.
Clearly Canadian Beverage Corp.
2267 10th Avenue West
Vancouver, BC V6K 2J1
1-800-983-0993 ( Steve Cook )
Email: [email protected]
Phone: (604) 742-5300
Fax: (604) 683-2256
CCBEF is a Fully Reporting Company
Primary SIC — Industry Classification: Bottled and canned soft drinks
Bobby Genovese - CEO - President
Andrew Strang - COE
Matthew Hoodendoorn - CFO
Leo Novosel - Director of Sales
Sonia Manson - Marketing Manager
20,930,000 Shares Outstanding
Recent News and Press Releases:
8:30 AM 1/22/08 Documentary Series Featuring Clearly Canadian Premieres Thursday January 24th on MOJO HD - BusinessWire
Phoenix Suns' Steve Nash Teams up with Clearly Canadian; NBA's Back to Back Most Valuable Player Accepts Pivotal Role in Corporate Turnaround Story
Clearly Canadian Teams With INOV8 Beverage Company, Led by Former Snapple CEO, Mike Weinstein, to Create New Growth Opportunities
Clearly Canadian Significantly Strengthens California Distribution Network
Clearly Canadian's My Organic Baby Line Listed with Babies 'R' Us
Loblaws, Canada's Largest Supermarket Chain, Now to Carry Clearly Canadian's New Natural Enhanced Waters
Clearly Canadian Announces Corporate Developments
Clearly Canadian Brands President Brent Lokash to be Interviewed on America's #1 Money-Talk Radio Program
Clearly Canadian Issues Sales Trend Updates and Corporate Developments Report
Clearly Canadian's New Natural Enhanced Waters Listed with North America's Second Largest Independent Convenience Chain
Clearly Canadian's Organic Products Takes off at Canadian Airports and Major Office Centres
Clearly Canadian President's Update: Company Successfully Positioned in Hot Sector - Organics and Natural
Clearly Canadian Acquires My Organic Baby
Gulf Coast Beverage Signing Adds Texas to Distribution Network
Clearly Canadian Announces New U.S. Northwest Distributor
Clearly Canadian Lands Another Large National Listing
Clearly Canadian's New Enhanced Daily Waters Launch in 7-Eleven Canada
Clearly Canadian Announces New California Distributors
Clearly Canadian Closes US $3.5 Million Financing
Clearly Canadian's New Natural Enhanced Waters Well Received by National Chain Stores
Reality Television Show Featuring Clearly Canadian Picked up by Leading HD Cable Network
American League Baseball MVP Justin Morneau Teams Up With Clearly Canadian
Clearly Canadian Announces Proposed Financing
Clearly Canadian Appoints Tree of Life Canada, a Division of the World's Leading Marketer and Distributor of Natural and Specialty Foods, to Distribute Glengrove Organics to Mass Retailers
Clearly Canadian Announces New U.S. Mid West Distributors
Glengrove Organics Set to Launch in Loblaws - Canada's Largest Grocery Chain
Clearly Canadian Adds Chicago Distributor
Clearly Canadian Hires Experienced Pepsi-QTG (Quaker/Tropicana/Gatorade) Manager
Clearly Canadian Acquires Eastern Canada's Leading Organic Snack Company
New 1-Liter Bottle Opens Grocery and Other Sales Channels for Clearly Canadian Beverage Corporation
Clearly Canadian Announces Big Geyser as New York Distributor
Clearly Canadian Announces New Michigan Distributor