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China Mobile Games and Entertainment ADR (CMGE) RSS Feed

Followers
2
Posters
5
Posts (Today)
0
Posts (Total)
5
Created
04/30/13
Type
Free
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China Mobile Games and Entertainment Chinese stock ADR in mobile gaming biz. A pure play on Mobile gaming biz and growth in China. Zynga has a market cap of 2+ Billion. CMGE market cap around 200 mil but CMGE in high growth Chinese market and a pure play on mobile gaming. China Mobile Games and Entertainment Group is a leading and profitable mobile game company in China with the largest market share among mobile game developers measured by revenues in 2010 and 2011, according to a March 2012 report from Analysys International. Our mobile game business has expanded to more than 75 countries. Our total paying user accounts during 2011 and the first three months of 2012 were approximately 29.0 million and 12.1 million, respectively, for feature phone single-player games; 69,000 and 30,000, respectively, for feature phone mobile social games; and 741,000 and 134,000, respectively, for smartphone mobile social games. Total paying user accounts are calculated based on the total number of user accounts that paid to download our games or purchase in-game items during the period (adjusted to eliminate double-counting of the same user accounts). Our total subscriptions for smartphone single-player games during 2011 and the first three months of 2012 were 9.6 million and 2.0 million, respectively. Total subscriptions are calculated based on the total number of monthly subscriptions to our game bundles offered through mobile network operators and the number of games downloaded through application stores. Our market share reached 18.7%, measured by revenues generated by all mobile game developers in China, compared with the 4.9% market share of our nearest competitor in 2011, and was greater than the combined market shares of our nearest five competitors, according to the Analysys report. We have integrated capabilities in the development, operation, sales, and distribution of mobile games in China. Our mobile handset design business complements our game development business, and we pre-install our mobile games and game platforms in the handsets we design. Our integrated approach to the games business enhances our knowledge of user habits and preferences and industry trends. We have a large and diversified portfolio of feature phone games and smartphone games. We have strong development capabilities, proven by developing single-player games and mobile social games for both types of handsets. As of March 31, 2012, our portfolio included 450 mobile games, of which about 150 were self-developed and 300 were sourced from third-party developers. All of our feature phone games are self-developed, and we license some of our smartphone games from third parties for inclusion in the game bundles. Certain of our self-developed games are also among the most popular (as measured by downloads) and the highest grossing mobile games in China (measured by revenues) that are available through major distribution channels, such as China Mobile and major mobile application stores.
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