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Last Post: 3/4/2015 12:28:05 AM - Followers: 171 - Board type: Free - Posts Today: 1


sales force and employees and customers the opportunity to become owners in our company"


Your Inspiration At Home
 a direct seller of hand-crafted spice blends and gourmet foods from around the world, which is entering the North American market as its next step in a global expansion.


Tomboy Tools
Tomboy Tools sells a line of tools ergonomically designed to be comfortable for women, through an independent sales force across the U.S. and Canada.  The company's sales force offers its customers hands-on home improvement education through home tool parties. 

Agel Enterprises
Agel sells in more than 40 countries, including the United States, Canada, Australia, Italy, Russia, Ukraine, Japan, Hong Kong, Hungary, Israel, Malaysia, Netherlands, Poland, Mexico, Costa Rica, Chile, Taiwan, Argentina, Singapore, Thailand and the United Kingdom

And now

CVSL And Golden Girls Sign Letter Of Intent

Atlanta-based Golden Girls offers women a safe and trusted way to sell their old, unwanted jewelry for cash at home parties.  Since 2008, Golden Girls has purchased precious metals from more than 90,000 Guests at over 6,000 Golden Girls parties.  Hosts and Buyers earn commissions on all jewelry purchased at the parties.  The company provides training to Buyers, enabling them to pay fair value for jewelry on the spot.


Richmont  Still Interested in All or Part of Avon
Former Avon Products shareholder tied to

Mary Kay

is fashioning a takeover bid for Avon



The Mary Kay, CVSL, Richmont connection 

New Arrow Corporation
16251 Dallas Pkwy Fl 10
Addison, TX 75001

Foreign For-Profit Corporation (TX - Active)11/10/2012

  Mary Kay Inc.

Global Headquarters
16251 Dallas Parkway

CVSL Officers

John P. Rochon, age 61, the Company's Chief Executive Officer and Chairman of its Board of Directors, founded Richmont Holdings, Inc. ("Richmont Holdings") in July 2001, and has served as its Chairman since that time. Richmont Holdings is a private investment and business management company that has offered proprietary techniques for operational, financial, strategic business planning, marketing, and sales strategies for small and large companies since 2001. Mr. Rochon is the founder of the Rochon Premium Brands line of gourmet foods. Mr. Rochon is an investor in and member of the Board of Directors (since 2008) of Jameson Bank, a chartered "Schedule 1" financial institution regulated under the Federal Bank Act in Canada. Since July 2011, Mr. Rochon has been a director of AL International, Inc., a global direct marketer of lifestyle and nutritional products as well as gourmet coffee. Mr. Rochon holds a Bachelor of Science degree and a Master of Business Administration degree from the University of Toronto.

Russell R. Mack , age 61, a director of the Company, is the Executive Vice President and Chief Marketing Officer at Richmont Holdings. Mr. Mack is a former member of President Ronald Reagan's White House staff with 40 years of experience in the field of communication and marketing. He has served as a senior executive in such companies as Mary Kay Inc., American Airlines, and United Airlines and as a legislative assistant and press secretary in the U.S. Senate and the U.S. House of Representatives. His career also included positions in the U.S. Department of Health and Human Services, the U.S. Department of Education and Temerlin McClain Advertising. He received a Juris Doctor degree from George Washington University Law School.

Kelly L. Kittrell, age 54, a director of the Company, is Chief Financial Officer has served as the Chief Investment Officer of Richmont Holdings since January 2005. Mr. Kittrell has more than 25 years of experience in corporate finance, investments, and mergers and acquisitions. Prior to his position at Richmont Holdings, he provided financial advisory services to clients while at Bank of America as a Managing Director in the Private Company Advisory Services practice and as a Director in the Mergers & Acquisitions practice at Ernst & Young Capital Advisors LLC. Mr. Kittrell is a member of the CFA Institute and obtained the Chartered Financial Analyst designation in 1996. Mr. Kittrell obtained a Master of Business Administration degree from the University of Texas at Austin and a Bachelor of Science degree from the University of Alabama.

 CVSL Directors

Tami Longaberger , Chairman and CEO of The Longaberger Company, a 40-year old direct selling company that offers hand-crafted baskets and other home furnishings. She was just named "One of the Most Influential Women in Direct Selling" by Direct Selling News. In 2006, President George W. Bush, appointed her chair of the National Women's Business Council, a bipartisan advisory council that recommends policy to the President, Congress and the U.S. Small Business Administration on economic issues important to women business owners. She served as a member of the U.S. delegation to the United Nations Commission on Human Rights and last year was part of a delegation of distinguished Americans who served as observers during free elections in Tunisia. She served on the board of the Woodrow Wilson Center for International Scholars, chaired the U.S. Executive Committee for the 2002 Helsinki Women Leaders Summit, was a board member of the John Glenn Public Policy Institute and has chaired the Direct Selling Association. She is a member of Ohio Business Roundtable and serves on the board of the International Republican Institute. She holds a B.Sc. degree in business administration from The Ohio State University and is a past chair of the University's board of trustees and recipient of the University's Distinguished Service Award. Last year, Longaberger was named "Best Overall Company of The Year," earning the prestigious Stevie Award for Women in Business.

Michael Bishop , president of Actiprime, a personal care and healthy lifestyle product development and marketing company and president of ActiTech, a full service third party manufacturer of items such as creams, hair products, OTC drugs, certified NOP Organic food and personal care products, energizing and relaxing drinks and owner of a decontamination process for herbs and other products. The company owns a state-of-the-art, 600,000 square foot manufacturing and warehouse facility, with customers such as Unilever, TIGI and Estee Lauder. He co-founded Actifirm, a marketer of anti-aging skin care sold in physicians' offices and medi-spas. He founded Active Organics, a leading natural ingredient supplier to the personal care industry, serving as president from 1981 to 2011 before the company was sold to Berkshire Hathaway's Lubrizol Corporation. A chemist holding nine patents, he held development roles with Max Factor, Redken Laboratories, Life Laboratories and Rachel Perry cosmetics. He received his BS and BA degrees from the University of California, Irvine.

Kelly L. Kittrell , CFA, who has more than 25 years of experience in mergers and acquisitions and corporate finance, advising clients on sell-side mandates, buy-side engagements, valuations and capital raising. He provided financial advisory services at Bank of America as a Managing Director in the Private Company Advisory Services practice. He has also served as a Director in the Mergers & Acquisitions practice at Ernst & Young Capital Advisors LLC, and in the Corporate Finance practice at KPMG Peat Marwick. Mr. Kittrell has executed transactions in a wide range of industries. He is Chief Investment Officer and Chief Financial Officer at Richmont Holdings. He received his MBA from the University of Texas.

Russell R. Mack , a former member of President Ronald Reagan's White House staff with 40 years of experience in the field of communication and marketing. He has served as a senior executive in such companies as Mary Kay Inc., American Airlines and United Airlines and as a legislative assistant and press secretary in the U.S. Senate and the U.S. House of Representatives. His career also included positions in the U.S. Department of Health and Human Services, the U.S. Department of Education and Temerlin McClain Advertising. He is Executive Vice President for Communication and Marketing at Richmont Holdings. He received his J.D. from George Washington University Law School.

William H. Randall , a 35-year veteran of the direct selling industry who has served in sales, marketing and other senior executive positions in such companies as Mary Kay Inc., BeautiControl Cosmetics and start-up enterprises funded by Sur la Table and Ross Simons. He is a past board member of the Direct Selling Association and is founder and chairman of HatchHoldings LLC which, since 1990, has provided strategic planning and tactical support to senior management of direct selling companies. He received his MBA from Harvard Business School.

John Rochon Jr. ,Vice Chairman and CEO of Richmont Holdings. He has expertise in capital markets and is experienced in financial analysis, mergers and acquisitions, technology and the review, structuring and management of new business opportunities. After receiving his degree in business administration from Southern Methodist University, he worked on Wall Street at JP Morgan Chase before returning to Dallas, where for more than a decade he has run the Rochons' family office. He now oversees Richmont Holdings' financial analysis of potential business transactions and plays a leading role in guiding strategic planning for Richmont.

Julie Rasmussen  , Ms. Rasmussen, served as president of Mary Kay Europe, during which time she restructured operations in the region and significantly increased sales and profitability. Prior to that, she launched Mary Kay's operations in Russia and served as president of Mary Kay Russia, heading that market for a decade and leading it to become one of the company's largest.
She launched and led the Hertz franchise in Russia, recently renegotiating a master Hertz Russia franchise agreement, and has launched and managed businesses in such fields as apparel, food and beverage and security. She has advised many companies on doing business in Russia, including RJR Nabisco, Kodak, Johnson & Johnson and Chevron, and has served on the board of the American Chamber of Commerce in Russia as well as president of the Russian Federation of Direct Selling Companies. She has received numerous awards and honors for her international business achievements. She received her B.A. from the University of Virginia and her M.A. in international affairs from Columbia University, where she was editor of the Journal of International Affairs. She has served on many business, education and charitable boards.


 The Honorable Kay Bailey Hutchison

The Honorable Kay Bailey Hutchison has had a distinguished career at the highest levels of government leadership in the United States. She is widely respected for supporting and defending the free enterprise system and has been an eloquent champion of economic opportunity. Senator Hutchison also has a deep understanding of international commerce and the world political scene.
She served for two decades as a U.S. Senator from the state of Texas, from 1993 to 2013. She is the only woman ever elected to represent Texas in the U.S. Senate. 
In the Senate, she served on the Appropriations Committee and was ranking Republican on the Commerce, Science and Transportation Committee.
Before being elected to the Senate, Senator Hutchison served in the Texas House of Representatives from 1972 to 1976 and served on the National Transportation Safety Board from 1976 to1978. After holding positions as a bank executive and general counsel, and a small business owner, she served as Texas State Treasurer from 1990 to 1993 and was temporary co-chair of the Republican National Convention in 1992. 
She holds a degree from the University of Texas at Austin and a law degree from the School of Law at the University of Texas. She and her husband Ray live in Dallas with their two children. 

Bernard Ivaldi, Ph.D.

Dr. Ivaldi has for more than 40 years held a variety of senior positions in business, law and academia in the United States and Europe. 

A French citizen and a resident of Switzerland, Dr. Ivaldi serves as chairman of Tatiana Faberge SA (Switzerland); he has served as chairman of Laboratories Helvetica Pharma SA (Switzerland); administrator of Lalive & Partners Attorneys at Law (Switzerland); director of Webster University in Geneva, Switzerland; and director general of The International School of Geneva.

Dr. Ivaldi has traveled extensively, lecturing and assisting at international conferences. He has broad experience in the fields of administration, financial management, personnel management and training. He serves on several governing boards and has organized many conferences and seminars. 

He has participated in numerous evaluations and accreditations of schools, universities and educational institutions in the United States, Europe and Russia. He is a former chairman of the International Schools Association, an international NGO with consulting status to UNESCO and ECOSOC. 

In 1994 he founded BI Conseil and Associates, specializing in the audit of corporations and educational institutions, company management and financial and human resources.

For the past 20 years he has consulted extensively with multinational companies and educational institutions in Europe, the United States, South America and Australia. He served as director general of the Neuromedia Group SA in Belgium, which consists of multimedia companies providing interactive solutions. He is currently president of FEBP, a Swiss foundation promoting business ethics. He is a member of the boards of CVSL AG and JRJR AG in Luzern, Switzerland.

Dr. Ivaldi is fluent in French, Italian and English. He earned a Ph.D. degree from Columbia Pacific University and was a Doctoral Fellow in bilingual education at New York University. He was awarded a Maitrise de Linguistique Generale (honors) by the University of Nice, France.


Roy G.C. Damary, Ph.D.

Dr. Damary combines a wide range of academic activities with global business experience. He began his professional career as a research engineer and then techno-economic specialist at the Battelle Institute in Geneva, Switzerland. From 1984 to 1994 he created and headed the MBA program at Webster University’s Geneva campus. 

He is President of the INSAM Foundation in Geneva; head of business studies at Robert Kennedy College, Switzerland; and is honorary professor at the Ural State Forest Engineering University of Ekaterinburg, Russia. 

He owns Technomic Consultants SA, which provided industrial marketing consultancy for 25 years before its reorientation to management services for foreign-owned Swiss companies. Mr. Damary is a British citizen residing in Geneva.. He is a member of the board of directors of CVSL AG and JRJR AG, in Luzern, Switzerland. 

He holds an M.A. in Engineering Science with First Class Honours from Oxford University (1966), an M.B.A. with High Distinction (Baker Scholar) from Harvard Business School (1974) and a Ph.D. from Lausanne University (2000).



Shares Outstanding :   27,600,000 as of 12/17/14

Float  2,659,432

Restricted Shares  24,939,980
                                                                                                                 Major/Direct Holders
Please review all filings
Related party ownership is transposed in part due to Rochon family and Richmont Holdings

SEC Filings
  Holder Shares Reported
Heidi Rochon Hafer Eidsvig(The Lauren Rochon Eidsvig 2010 Dynasty Trust) 1,237,500 Dec 17  2014
Lauren Rochon Eidsvig(The Lauren Rochon Eidsvig 2010 Dynasty Trust) 1,237,500 Dec 17  2014
ROCHON CAPITAL PARTNERS LTD 17,854,302 Dec 17  2014
Richmont Capital Partners V LP 3,000,000 Dec 17  2014

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  • 6M
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Current Price
Bid Ask Day's Range
CVSL News: CVSL Signs Agreement To Acquire Kleeneze 02/06/2015 04:30:00 AM
CVSL News: Amended Statement of Beneficial Ownership (sc 13d/a) 12/12/2014 04:09:57 PM
CVSL News: CVSL Files S-3 Shelf Registration Statement 12/03/2014 06:01:00 PM
CVSL News: CVSL Files S-3 Shelf Registration Statement 12/03/2014 06:01:00 PM
CVSL News: Securities Registration Statement (simplified Form) (s-3) 12/03/2014 05:19:32 PM
#32835  Sticky Note CVSL Signs Agreement To Acquire Kleeneze tutter18 02/06/15 07:15:02 AM
#32509  Sticky Note CVSL Expects to Uplist Within Next Several Trading tutter18 11/28/14 09:07:46 PM
#31965  Sticky Note CVSL Receives Notification On Authorization For NYSE MKT smitter 08/26/14 04:04:36 PM
#21699  Sticky Note EVERYONE HERE NEEDS TO KNOW THIS: nvidiaforgames 04/12/13 01:21:16 PM
#32947   Yes, they would...and maybe doing better than they TLCinsider 03/04/15 12:28:05 AM
#32946   Yes we all know you are not a cliffnotes 03/03/15 09:12:25 AM
#32945   Good posts by longs......I more then doubled my risk54 03/03/15 08:14:05 AM
#32944   100% correct. Everyone I talk to at LB TLCinsider 03/03/15 01:25:27 AM
#32943   New PR and SEC filings today with significant mtncabin 03/02/15 10:38:24 PM
#32941   Great post. And I am sure the luvthebuckeyes 03/02/15 02:36:14 PM
#32940   Well said - again - cliffnotes! gofish165 03/02/15 12:05:29 PM
#32939   I want to be clear. Sometimes I like cliffnotes 03/02/15 11:01:47 AM
#32938   Hey lets be real its not all that cliffnotes 03/02/15 10:43:31 AM
#32937   Congrats everyone CVSL was #1 on the NYSE friday. premiumjavacoffee 03/02/15 10:32:52 AM
#32936   So, this is what we have been waiting stockbar 03/02/15 10:03:43 AM
#32935   Good for you Tut!!!! Based on the volume cliffnotes 02/28/15 02:17:14 PM
#32934   Somebody's buying. ;) Kashkat 02/28/15 02:16:03 PM
#32933   Loved the CVSL volume but not at those tutter18 02/28/15 01:05:41 PM
#32932   Premium J.O. Maybe if CVSL buy's a company cliffnotes 02/28/15 10:28:22 AM
#32930   So your saying you troll, stalk, follow or cliffnotes 02/27/15 11:08:54 PM
#32929   No, if I have an agenda, you missed it. JoshTaeger 02/27/15 10:57:42 PM
#32928   Aaaaaaand there it is!!!! The agenda always rises cliffnotes 02/27/15 10:12:13 PM
#32927   Fluctuation? For months, the anticipation on this MB JoshTaeger 02/27/15 09:08:11 PM
#32926   Joshy Boy we all know any fluctuation is cliffnotes 02/27/15 08:39:37 PM
#32925   For now. Probably not later though. That's the Kashkat 02/27/15 06:42:02 PM
#32924   So the Wall Street DD said it was JoshTaeger 02/27/15 06:05:37 PM
#32923   There you go again, cliffnotes ~ a coherent, dancingblonde 02/27/15 05:34:34 PM
#32922   cliffnotes thanks for the explanation! Makes sense to gofish165 02/27/15 05:21:30 PM
#32921   So in my opinion what it looks like cliffnotes 02/27/15 05:05:47 PM
#32920   Hey buk or anyone with knowledge I seek, gofish165 02/27/15 03:41:41 PM
#32919   Well I'll probably be revising that to hire buk199 02/27/15 01:22:05 PM
#32918   Buk, I see you've lowered your 3-year target JoshTaeger 02/27/15 01:15:06 PM
#32917   I disagree there Josh I think you are buk199 02/27/15 11:17:34 AM
#32916   I hope you're getting some cheaps on the Kashkat 02/27/15 11:07:55 AM
#32915   I don't believe anyone is worried about you. JoshTaeger 02/27/15 10:58:13 AM
#32914   And if most of you hadn't realized the buk199 02/27/15 10:51:19 AM
#32913   I don't know why you're so worried about buk199 02/27/15 10:37:17 AM
#32912   OUCH!! luvthebuckeyes 02/27/15 10:34:14 AM
#32911   Massive dilution. Outstanding shares just wen up by premiumjavacoffee 02/27/15 08:57:35 AM
#32910   Pre-market going @ $2.64 > Get U some ... molee 02/27/15 08:02:51 AM
#32909   I will be the 1st to admit this risk54 02/27/15 07:49:41 AM
#32908 dancingblonde 02/27/15 01:13:48 AM
#32907   Hey J.O. looks like bankrupt is off the cliffnotes 02/26/15 11:38:27 PM
#32906 risk54 02/26/15 10:32:40 PM
#32905   Can't let you go without wishing you the dancingblonde 02/26/15 03:40:40 PM
#32904   Premium J.O. has given this board his expertise cliffnotes 02/26/15 01:25:29 PM
#32903   Thanks everyone. Really didnt want to exit gainburke 02/26/15 01:22:30 PM
#32902   Good Luck Gainburke! been a pleasure! Go CVSL! Tut tutter18 02/26/15 12:58:48 PM
#32901   Great, Gainburke! Good luck to you and see Kashkat 02/26/15 12:29:54 PM
#32900   Best of luck to you and all your gofish165 02/26/15 11:54:10 AM
#32899   I might think about it when it's around premiumjavacoffee 02/26/15 11:26:15 AM
#32898   Congrats and good luck! JoshTaeger 02/26/15 11:21:24 AM
#32897   A very Classy fairwell! All the best to you! cliffnotes 02/26/15 11:10:03 AM
#32896   well, for the first time in 4 years, gainburke 02/26/15 10:55:49 AM