Banjo & Matilda is an emerging Australian lifestyle brand known globally for its fun sweaters and luxe cashmere basics. Big on quality and small on pretense, the company’s cashmere sweaters are spun with natural and ethically sourced yarns from goats in the highest mountains of Inner Mongolia, putting a little bespoke love into each garment with their signature XX logo hand-stitched into each right-hand corner.
Founders Belynda and Ben Macpherson wanted to create sweaters that were not only discreetly luxurious, but also captured the freedom of their lifestyle by the beach—the freshness of the ocean, warmth of the sand and soulfulness of the surf—in a range of knitwear made with supreme quality and integrity. The result being sweaters spun from the most premium of natural yarns such as fine cashmere, silk and organic cotton but supporting the opposite of “fast-fashion” in sustainability, longevity, endurance and lovability.
The brand, which has a rapidly growing loyal following, is quickly being stocked in important major and specialty retailers around the world. Apparel is also shipped in other locations of the world through Banjo Matilda’s online store to loyal customers from Bondi to New Delhi.
Banjo & Matilda’s long-term vision is to grow distribution similarly to peers in the industry such as Vince Holding Corp. (NYSE: VNCE), which is now in more than 2,100 retail outlets, and Zadig & Voltair, which shares a similar growth pattern to the company. In just one quarter this year, Banjo & Matilda increased the number of retail outlets “doors” stocking its products by 122%. By September, the company is expected to increase the number of outlets by 433% from Q4 2013 based upon forward wholesale orders received.
- Unique Designs, Luxury Cashmere Products
Rapidly Growing Loyal Global Following
Stocked in Important International Retailers
Shipped Worldwide through Online Store
Triple-digit Quarterly Distribution Growth
Recognized in Top Fashion Media Outlets
Banjo & Matilda presenting 13 April 2015 at 10:00 a.m. at the Growth Capital Expo in Las Vegas: https://www.growthcapitalexpo.com/presenting-companies/presentation-schedule-monday-april-13/
Ben Macpherson - Co-founder & CEO of Banjo & Matilda on "Business Rockstars", "24 March 2015: https://www.youtube.com/embed/odnmmpdmatg
Founded in Bondi Beach Australia, Banjo & Matilda in 2008 launched its first knitwear collection with three cashmere styles and a mission to take the Australian beach-lifestyle to the world - in a sweater.
Founders Belynda and Ben Macpherson wanted to create sweaters that were not only discreetly luxurious, but that captured the freedom of their lifestyle by the beach - the freshness of the ocean, warmth of the sand, and soulfulness of the surf - in a range of knitwear made with supreme quality and integrity. The result was a collection of sweaters spun from the most premium of natural yarns such as fine cashmere, silk and organic cotton but supporting the opposite of ‘fast-fashion’ in sustainability, longevity, endurance and lovability.
Nothing beats the softness and comfort of cashmere. Spun from the fine, soft undercoat of small goats in Mongolia, cashmere is very intensive to produce – making it one of the most luxurious fibers in the clothing industry.
Banjo & Matilda sweaters are spun from the most premium of natural yarns such as fine cashmere, silk and organic cotton for a unique blend of luxury and lifestyle.
Who’s Wearing Banjo & Matilda
Banjo & Matilda has had its clothing featured in popular magazines like ELLE, BAZAAR, VOUGE and Madison, to name a few, and can be seen worn by Kate Bozworth, Miranda Kerr, and other celebrities.
The number of retail outlet "doors" Banjo & Matilda is now stocked in is rapidly increasing, available online and in more than 100 retail outlets, including leading department and specialty stores such as Neiman Marcus, Net-a-porter, Harvey Nichols, ShopBop, Revolve, Stanley Korshaks, David Jones, Intermix and leading department and specialty stores in the U.S., UK, Europe, Middle East, Asia, and Australia.
Banjo & Matilda has appointed leading U.S.-based fashion sales agency HATCH to assist in selling the label to U.S. and Canadian retailers. The appointment should significantly grow the number of U.S. retail outlets the label is stocked in over the next 12 months and will help the company penetrate the Canadian market.
HATCH will also help Banjo & Matilda secure additional retail partners including major department stores and key independents. HATCH is well-regarded, and represents a number of other iconic and highly successful brands such as James Perse, Soludos, and VPL, among others.
Niche Sector & Target Market
Banjo & Matilda has been consistently growing since the inception of its online retail portal in 2008. The company’s products are gaining a strong following and its products are currently stocked by retailers like Harvey Nichols, Neiman Marcus, Saks, and ShopBop.
The company is now making a splash in America and ready to take the fashion industry by storm. Banjo & Matilda is currently in 18 doors and rapidly growing, with a range of more than 50 styles to accommodate the affluent tastes of the pickiest socialite.
Based on industry feedback and sales data, management estimates that knitwear is equivalent to approximately 30% of apparel sales in North America and Europe. Banjo & Matilda's target customer group is professional women in the 25 - 55 age bracket who have a level of disposable income and typically are in double income households. Most of Banjo & Matilda's sales have been in the 33 - 42 age group (36% of sales) and 43 - 52 age group (28% of sales). Women in the 23 - 32 age group make up approximately 25% of sales.
Banjo & Matilda's target customers exhibit a preference for quality apparel that is elegant, comfortable and fun.
Giving Back - The Sweater Exchange
Believing that benevolence is the new luxury, Banjo & Matilda in 2009 founded The Sweater Exchange, turning their gratitude to gifts for the most underprivileged in our society.
Partnering with Mission Australia, The Sweater Exchange collects pre-loved sweaters from their global community of customers and gives them to underprivileged women and children every winter season.
“By virtually giving the ‘clothes off your back’ we facilitate an attitude of ‘giving back,’ which becomes more and more important for our generation and the generations of our children,” – co-founder Belynda Macpherson.
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